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October 29, 2009


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All those handsome young men running through the woods, ripping off their shirts? Whitman would have loved it. He also would have loved the royalties.

Oh, Stacey, Joey and Eugene and I all HATE this thing, on so very many levels.

This is an incredibly beautiful ad. I think it actually does capture the spirit of Whitman, who of course was not above a little selling. Neither above or below selling. I love this. It makes my heart beat faster.

Do we know who is reading the poem? Cool voice.

I think using poetry and it being marketable is cool, really... but this particular poem and the video, while cool and beautiful seems like a war or pro join the troops ad more than a jeans ad-

I have to say, I'm with Steven on this one. It was playing as I took my seat in the movie theater and I was captured by the voice over immediately (I too wonder who it is). At first I thought it was a preview for a film in the manner of "Blair Witch Project." What can I say? That's what came to mind. My companion (guess who) said, "Sounds like Whitman." There is a violent edge to it, with those popping sounds, like toy guns, that's at odds with the action but works with the words. Overall the effect is quite mesmerizing. Maybe I'll put on my old 501s this weekend. Rosanne, I wonder why you all don't like it.

There's a couple ads. One of them is actually Whitman himself from a restored wax cylindar. Which is what the popping noises are. Not sure who reads the other one.

I hear that the voice in the Levis/Whitman "O, Pioneers!" ad is actor (and social activist) Will Geer, taken from a Smithsonian Folkways recording.

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I left it
on when I
left the house
for the pleasure
of coming back
ten hours later
to the greatness
of Teddy Wilson
"After You've Gone"
on the piano
in the corner
of the bedroom
as I enter
in the dark

from New and Selected Poems by David Lehman

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This Way Out

by T.P.Winch

Ringfinger was nervous
Pinky terrified
when they learned
that Hand might succumb
to the rule of Thumb.



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