In 1943, Edmund Wilson lamented the rise of what he called "the two great enemies of literary talent in our time: Hollywood and Henry Luce." Wilson's hostility was certainly not shared by Gertrude Stein, whose relationship with Hollywood and Time magazine were solidified in the 1930s. Not only did she appear on the cover of Time before her tour in September 1934, become friends with Henry and Clare Boothe Luce in the late 1930s, and arrange social encounters with Charlie Chaplin and Dashiell Hammett and other Hollywood celebrities while she was in the United States, Stein was mentioned in two popular films of 1935: Top Hat, starring Fred Astaire and Ginger Rogers, and The Man on the Flying Trapeze, starring W. C. Fields.
Both references to Stein in these comedies suggest that her lecture tour had not only created mainstream public awareness of her, but also that the most celebrated form of popular culture, Hollywood movies, found Stein an appropriate subject. In Top Hat, a telegram is read to Dale (Ginger Rogers) by her friend Alberto. "Come ahead stop stop being a sap stop you can even bring Alberto stop my husband is stopping at your hotel stop when do you start stop," and reads and then comments with bewilderment: "I cannot understand who wrote this." Dale declares brightly "Sounds like Gertrude Stein!"
from Gertrude Stein and the Making of an American Celebrity (by Karen Leick, Routledge, 2013)