DD: I’d like to start by quoting the last five lines from Jim Harrison’s poem, “Books,” published posthumously in Dead Man’s Float:
I must sell these books, some quite rare,
or exchange them for good food and the wine
I can no longer afford. I used to look
at pages 33, 77, 153 for the secrets of the world
and never find them but still continue trying.
Could you use these lines as a jumping off point for discussing the good work you do as a publicist at Copper Canyon Press?
KF: Ha! What a great line from Harrison to start our conversation. I am the Director of Publicity for Copper Canyon, which means that I work to get our authors and their books print and broadcast media coverage. Because Copper Canyon is a nonprofit, part of my job also involves working to increase the visibility of our donor campaigns and reader engagement programming.
EG: As Copper Canyon’s Associate Publicist, I manage the press’s digital footprint — primarily on social media. Social media serves to amplify press coverage for our books and authors, support the press’s development initiatives, and help build relationships with our community of readers and the literary community at large. The digital landscape is always changing and it’s my job to keep up, so there’s a lot of answer-seeking and not-finding and then continuing-to-try; that’s part of the fun.
DD: Jim Harrison’s Dead Man’s Float and C.D. Wright’s ShallCross are both amazing books, capstones to admirable lives in poetry and the arts. Do you see the marketing of these books differently than other books? Could you say that your work as a publicist in these cases is also to elegize and to praise?
KF: My role as a literary publicist is to advocate for poetry, and to shout from the rooftops when we get a beautiful collection in our hands. Both of these books are capstones, and that is an important quality that I took into consideration when we developed the publicity campaigns. They were handled with care, and both went out to reviewers with Letters from the Editor, contextualizing the work and honoring the legacies of the poets. The coverage they received was predominantly focused on the poetry itself, with remembrances and retrospectives woven in.
EG: Elegizing both Jim and C.D. felt in the wake of their passing more like an organic, communal act of which the press is only a part. Spending as much of my time plugged into online conversation as I do, it was incredible to witness the chorus of so many voices — writers, readers, academics, students, family, friends — sharing with the digital world the impact these poets had on their lives and their work. ShallCross and Dead Man’s Float naturally became important touchstones for this collective eulogizing. Ongoing eulogizing, really; I don’t know that the world will run out of things to say about either of these poets any time soon.
DD: What do poets most need to know about publicizing a book of poetry, in your opinion?
KF: I think poets should know that social media is a crucial part of how readers discover new books today. Online reviews, literary journals that publish their issues digitally, and presses that help celebrate its authors accomplishments through Twitter and Facebook, are all part of the publicity process. It’s also important to have an author website for readers to learn more about you. I think that a lot of poets don’t believe that mainstream media is engaged in poetry, and in some cases, it isn’t — but in many circumstances, reviewers and editors are taking note of poetry and looking for ways to celebrate it.
DD: How important is an author’s use of social media and overall web presence in publicizing a book?
EG: Generally speaking, I think the importance of a particular poet’s online presence is proportional to the importance of that presence to their readers. As a publicist, you want a book and its readers to find each other, so if a poet’s readers – actual and potential – are online, I think it makes a measurable impact if the poet is online too.
There are always exceptions, of course, and I wouldn’t push a poet to jump into the digital abyss if they’re not going to feel okay about being there. Managing a social media presence takes time and energy, and it’s publicly performative so it can drain your reservoir of self (hi, introverts!). A poet’s primary responsibility is to write poetry, so if Twitter takes away from that instead of feeds it, I respect the choice say “pass.” (That’s part of why I do the job I do: so poets can poem first.) But if social media fits comfortably into a poet’s life, their use of social media can really help make space for their book in the world and find the readers who’re going to love it.
DD: Since the last time Kelly was interviewed for this blog, by Nin Andrews, in 2012, Copper Canyon Press has launched several initiatives to raise funds and increase the variety of poets it publishes. One such initiative is the New Poets Project. Could you tell us a bit about this project and Javier Zamora’s new collection?
EG: The New Poets Project campaign used crowdfunding to raise funds for debut poetry collections by extraordinary voices like Zamora’s. Copper Canyon is a platform for both established and emerging poets, and for the latter, debut books can be the critical jumping-off point for long-ranging careers and can carry a lasting impact in the poetry world. We’re invested in the power of these debut books and the poets who write them – poets like Camille Rankine, and Ocean Vuong and Javier Zamora. It was great to see the literary community rally around these writers.
The emotional ground that Unaccompanied covers is remarkable. There’s a physical journey embedded in the book – an incredibly compelling one – but the internal landscape Zamora explores is equally rich and deeply considered. The sense of urgency in these poems sticks with me after I read them, too.
DD: Camille Rankine’s poetry seeks to propel the passive reader into active and aggressive questioning. With intense lyricism, Incorrect Merciful Impulses charts the anxieties, the blindness, and the perplexities characteristic of urban life in contemporary America. Compassion foregrounds Rankine’s poetic inquiry into the confluence of identity, history, politics, mortality, and culture, in a nation endlessly implicated in violence, domestically and overseas. To me, this book is emblematic of the timely and timeless quality of Copper Canyon books. Which books recently published by Copper Canyon Press resonate most deeply with you in these dark political times?
KF: One could (and has) made the argument that all poetry is political. See: this, or this.
But as far as specific Copper Canyon titles that have resonated with me (in addition to Camille’s collection), these would make the shortlist (among many others):
Roger Reeves’s King Me
W.S. Merwin’s The Lice, a 50th Anniversary reissue
Javier Zamora’s Unaccompanied
Ocean Vuong’s Night Sky With Exit Wounds
Lisa Olstein’s Late Empire
DD: Kelly, your digital chapbook, Helix, is available online at Floating Wolf Quarterly. I enjoyed the lyric intensity of this collection. The first four lines of the title poem were particularly emblematic of the strengths of the chapbook as a whole:
That you may have been small, gene. A tiny cross
of parental freeways. Little fragment of extended
tastes: likes, dislikes, hair color, eyes.
That our thrills could be found in the departure—
How has your work at Copper Canyon Press influenced your life as a writer? In what ways has your writing life, in turn, influenced your work as a publicist?
KF: My work at Copper Canyon Press has changed my life. Hands-down: as a writer, reader, and a professional. I think I am probably a more sensitive marketing professional because I’m also a poet (actually I’m going through my own “first book” publishing process with Coffee House Press right now). So there are some insights I definitely try to apply to my job — about how vulnerable it can be to publish a book — for all poets regardless of their experience or publication history.
As far as how working at Copper Canyon as a publicist has influenced me as a poet: it has exposed me to so many different styles and types of poetry, and through that exposure I have experimented, imitated, reconsidered, and re-imagined, my own writing. I read many manuscripts throughout the year in order to prepare PR plans, sometimes multiple books a week, and often in raw form without final edits or revisions. This is a practice that has affected my vocabulary, my understanding of lineation, my theory on titling poems...the list could go on.
DD: Emily, I love your prose poem, “The Rabbit,” which appeared in the New Delta Review. It manages to be playful and new and to deeply engage Francis Ponge’s work at the same time. The poem ends wonderfully:
Rabbit, I think I am saying I would vote for you if only I had a better
grasp of your platform.
Rabbit, I think, if you were my father, we’d go out to lunch every week
and despite our labored conversation, I’d kiss your furry cheek before
I hurried out of your car.
How has your work at Copper Canyon Press influenced your life as a writer? In what ways has your writing life, in turn, influenced your work as a publicist?
EG: Thank you for such a kind reading of “The Rabbit!”
Surrounded by the work of incredible poets at Copper Canyon, I’m both inspired and daunted, moved to write and stunned into silence. Consuming good poetry is nourishing to me as poet: it feeds me rhythms I want to borrow and phrases I obsess over and forms I want to play in and new ways of being that I want to inhabit for a while. It wakes me up to the world again so I can write about it. But it also greases the machine of self-doubt; it feels like I’m always navigating this push and pull – a healthy tension, I like to think.
The flow of influence in the other direction is less fraught: my life as a writer serves as a welcome source of empathy for me as a publicist working with other writers. I can’t fully inhabit every poet’s experience, of course, but I can honor the vulnerability and bravery of what they’ve done to craft a book through the careful attention I give that book, and through the work I do that helps that book make its mark, because I’ve felt that vulnerability myself. I value my own experience as a point of reference in that sense.
DD: What is the most encouraging experience you have had as a publicist?
KF: It is really gratifying to see sold-out readings or lectures, rooms packed with people waiting to listen to poets read their work.
DD: What is one thing that American poetry needs more of, in your opinion?
KF: It needs more readers.
DD: If you could only read and say and remember one poem (written by someone else) for the rest of your life, what poem would it be?
EG: Can I cheat a bit in my response? The first and truest-feeling answer that came to my mind in response to this excellent question isn’t quite a poem but words from a poet: Audre Lorde’s well-known assertion that “the master’s tools will never dismantle the master’s house.” I carry those words around with me and visit them often. They call me out, they move me forward, they teach me and inspire me and feed a fire under threat. These words name the world; they’re the lens I need to really see it. I want to keep that close.
KF: My poem would be W.S. Merwin’s “Variation on a Theme,” from his collection Moon Before Morning, and it will also appear in The Essential Merwin this Fall 2017. The line: “thank you whole body and hand and eye / thank you for sights and moments known.”
DD: Speaking of W.S. Merwin, I’d like to end with a poem from the remarkable Garden Time; “The Present” is maybe the most Blakean poem in a very satisfyingly Blakean collection:
The Present
As they were leaving the garden
one of the angels bent down to them and whispered
I am to give you this
as you are leaving the garden
I do not know what it is
or what it is for
what you will do with it
you will not be able to keep it
but you will not be able
to keep anything
yet they both reached at once
for the present
and when their hands met
they laughed
Kelly Forsythe is the Director of Publicity for Copper Canyon Press. Prior to working with Copper Canyon, she was a consultant for the web team at the Poetry Foundation, and worked with the marketing department at Poets & Writers Magazine. She has given lectures on publishing and book publicity at NYU, The Academy of American Poets, the Institute of American Indian Arts, and Manhattanville College. Her publicity endeavors at Copper Canyon include Natalie Diaz’s When My Brother Was an Aztec, Ocean Vuong’s Night Sky with Exit Wounds, and Then Come Back: The Lost Neruda. She is on the Board of Directors for the C.D. Wright Women Writers Conference, and the author of Perennial, forthcoming from Coffee House Press in 2018. In addition to her work with Copper Canyon, she edits Phantom, an online journal, and teaches creative writing at the University of Maryland. Photo: Janessa Jackson
Emily Grise serves as Associate Publicist for Copper Canyon Press and holds an MFA in poetry from the University of Missouri - St. Louis. Previously, she served as an Assistant Editor for Natural Bridge and a reviews writer for DIALOGIST, and is currently Associate Poetry Editor for WomenArts Quarterly — a St. Louis-based art and literary journal which features work by womyn artists. She teaches creative writing for pre-teens with the St. Louis Writers Workshop. Photo: Tim Young
Dante Di Stefano is the author of Love is a Stone Endlessly in Flight (Brighthorse Books, 2016). His poetry, essays, and reviews have appeared in Brilliant Corners, The Los Angeles Review, Shenandoah, Prairie Schooner, and elsewhere. He is a poetry editor for DIALOGIST and the poetry book review editor for Arcadia.